Sunday, May 8, 2011

Twitter Marketing for Home Health Agencies

Home health agencies and private duty home care agencies may not realize it but Twitter can be a powerful and cost effective marketing tool.

Most agencies think social media and especially Twitter don't fit into their marketing mix because their prospective patients aren't using them. That may or may not be true, however many doctors and hospitals ARE using Twitter.

So in addition to using Twitter to connect with patients and customers, don't overlook the powerful networking opportunity with referral sources. While in Twitter, do a search on names or specialties of referring organizations in your area. Click the People tab in the results. You can also try the handy Twitter directory

Once you find people or organizations you'd like to connect with, just give them a follow and start listening to what they're saying. Answer their questions, make comments and eventually ask questions of your own. Don't try to sell them. Engage them and build a relationship with them online. Eventually you'll be able to take it offline and meet IRL (in real life) for coffee or a sales call. Just be patient and wait for the right moment.

Is your home health agency already on Twitter? Have you found a referral or made any other important connections? Tell us about it in the comments below.

1 comment:

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