Tuesday, February 15, 2011

Google Rich Snippets Benefit WhereToFindCare.com Members

WhereToFindCare.com member health provider profiles now show review data in Google search results. Now, the millions of people using Google every day to find health care providers will see our review data right on search engine results pages, and WhereToFindCare.com members' profiles will stand out even more.

What it is
The review data shown in Google search results are "rich snippets" of your organization's ratings on WhereToFindCare.com. Your reviews are now summarized and visually displayed directly in Google search results as shown in the image below.

The image below illustrates a typical scenario in which a person uses Google to locate a health service he or she needs. In this example, the search is for "colonoscopies downriver mi." The WhereToFindCare.com member profile of Southgate Surgery Center is the first result and you'll notice the center's 11 patient/visitor reviews are shown in star format just below the underlined link.

{Click the image to enlarge}

What this means to WhereToFindCare.com members

According to Google, these review snippets help users to better identify pages with good content. That means your WhereToFindCare.com profiles not only stand out more, but they also signal to Google users that the information contained within your profile is informative and helpful. Both of these things increase the likelihood that your prospective patients will not only see your profile, but take further action to contact you and make an appointment.

How you can take advantage of this new benefit
Get more reviews on your profile! Encourage patients and visitors to rate their experience. Because if you don't have any reviews, you won't benefit at all from this enhancement. And by now you know all about the many benefits of having patient reviews, right?

WhereToFindCare.com constantly looks for new ways to help promote our members and we've worked with Google to bring you this new benefit. We stay abreast of changes in search engine optimization techniques and new technologies so you don't have to.

If you have any questions about this or other benefits, please feel free to contact us. If you'd like to subscribe or learn more, check out our healthcare Internet marketing packages.

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